The First BATMAN V SUPERMAN Trailer Is Attached to MAD MAX: FURY ROAD

Ever since Warner Bros. announced its Man of Steel follow-up, Batman v Superman: Dawn of Justice, I’ve been waiting to see a trailer. Obviously those at Comic-Con last year got to see a tiny bit of footage from the film, but WB never officially released it, so most people have yet to see anything. Which brings me to today’s update. After speaking with a few sources, I’m happy to report the first Batman v Superman trailer is on the cusp of being released. I’m told it’s absolutely attached to all copies of Mad Max: Fury Road, which is an obvious place for it to debut seeing as how Mad Max is WB's first big movie of the summer. What I’ve heard is that Warners isn’t sure it wants to release the trailer while Avengers: Age of Ultron is destroying records and driving all social traffic during the end of April and early May. If they wait until the weekend Mad Max opens on May 15th, Avengers will have already been out for two weeks and they can take over the conversation at a time when everyone is ready to talk about Batman and Superman. The bottom line is: we will absolutely have seen the first Batman v Superman trailer by May 15th. Image via Warner Bros. While some of you might be saying they should release the trailer now and throw caution to the wind, the science behind marketing is much trickier than simply releasing something when it's ready. When you’re building the campaign to a hugely expensive movie that has to open to massive amounts of money and kick open ...

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March 31, 2015