Friday Box Office: AMERICAN SNIPER Eyes Third Straight Win Over Super Bowl Weekend

The hits keep coming for American Sniper.  Following its record-setting debut with an equally stunning sophomore hold last weekend (down just 27% with $64.6 million), the Clint Eastwood drama is now poised to dominate that most-American of box office frames: Super Bowl weekend. American Sniper is expected to bring in another $32 million in its third weekend in wide release.  That would establish a new all-time high for the Super Bowl frame.  The current record belongs to Hannah Montana/Miley Cyrus: The Best of Both Worlds Concert Tour, which opened to $31.1 million in 2008.  To be clear, Miley will still retain the crown for biggest Super Bowl opening; but the fact that American Sniper has a clear shot at beating that total as a holdover just underscores how massive this movie has become. American Sniper took in an estimated $10 million yesterday from 3,885 locations – an increase of 180 venues from last weekend.  That’s the widest release ever for an R-rated film, the previous high being 3,675 for 2011’s The Hangover Part II.  By Sunday, Sniper should be close to $250 million in domestic sales: the same range that The Hobbit: The Battle of Five Armies now occupies.  It’s clear that American Sniper will eventually top $300 million, which means that it will also rank among the top three domestic titles of 2014, thanks to that two-week limited run in December. For the second Friday in a row, new releases had a hard time withstanding the force of American Sniper.  Project Almanac ...

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January 31, 2015