Box Office: SAN ANDREAS Shakes Off Expectations with $53.2 Million Debut

In terms of summer box office openings, it’s not exactly “the big one.” But with an estimated $53.2 million from 3,777 locations, San Andreas did wind up topping industry expectations by a significant margin. Up until last night, Warner Bros.’ earthquake disaster pic was expected to open in the $45 million range – already high enough to make it the biggest debut for star Dwayne ‘The Rock’ Johnson outside of the Fast and Furious franchise. But thanks to a 13% jump from Friday to Saturday, San Andreas did not just set a new benchmark for The Rock, it also blew past the final domestic total of Warner Bros.’ last disaster release, 2014’s Into the Storm, in just three days. A few factors added strength to San Andreas this weekend. To start, a majority of the film’s locations were in 3D, which means that people who wanted to watch the West Coast crumble had to pay a bit more for the privilege. Audience good-will also helped boost the film’s box office. CinemaScore audiences gave San Andreas an A- . That’s higher than the B+ of Mad Max: Fury Road, though the two films clearly do not target the same core demographic. In terms of its long-term impact, San Andreas should prove a sound investment. The film cost a reported $110 million before marketing and is likely to wind up with at least $140 million by the end of its domestic run. But thanks to The Rock’s worldwide publicity blitz – and a big ...

The post Box Office: SAN ANDREAS Shakes Off Expectations with $53.2 Million Debut appeared first on Collider.

May 31, 2015